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The beautiful Feather River runs through town, and we feel blessed to have called Oroville California our home since 1949. We have been in business for more than 68 years and are grateful for our customers and their families that have continued doing business with us for 6 decades. We appreciate their trust and confidence in us as their Jeweler.

We are proud of our heritage and that we are a family-owned jewelry store. After serving in W.W.II Rudy Sr. (dad) attended a Jewelry trade school on the East Coast. In 1949 Rudy and his wife Della (mom) opened their first store in the historic State Theatre building in downtown Oroville. One of the few Jewelry manufacturing and repair shops in the Sacramento valley area in the 1950’s, Dad (Rudy Sr.) earned an outstanding reputation as a master diamond setter and goldsmith. At that time, we were doing jewelry work for over 25 different Jewelry stores from Sacramento to Carson City, Nevada. In the years since, we have continued to grow and expand. We built our existing Jewelry store in 1978.

       The Jewelry industry is constantly changing. Through continuing education (Graduate Gemologist from GIA), state of the art laser welding technology, product knowledge, consistent high quality Jewelry, exceptional customer service and many years of experience we have successfully stayed abreast of this changing market.